The event was a pay-per-view broadcast on LiveXLive. For the co-main event, AnEsonGib weighed 179 lb (81 kg) Tayler Holder weighed 175 lb (79 kg). Austin McBroom weighed 172 lb (78 kg), and Bryce Hall The weigh-in, also hosted by Keemstar and Fousey, was held on June 11 in Miami. Weigh-in īefore the weigh-in began, there was an altercation backstage between Fousey and Deji, who was noticeably unfit in comparison to the other fighters. Near the end of the press conference, a fight between McBroom and Hall broke out on stage. The YouTube and TikTok boxers had their first press conference on May 18, which was hosted by YouTubers Keemstar and FouseyTube. TikToker Cale Saurage was added to the card. YouTuber Danny Duncan also left, and was replaced by Ryan Johnston. TikToker Nick Austin later left the event, and was replaced by Ryland Storms. A majority of fans chose AnEsonGib in the fight against Tayler Holder. The semi-main event was between British YouTuber Deji and TikToker Vinnie Hacker. In the third fight, TikToker Tayler Holder was scheduled to face a YouTuber chosen by fans YouTuber Danny Duncan was also scheduled to face a random TikToker chosen by fans for the fourth fight. The third fight was between YouTuber and rapper DDG and TikToker Nate Wyatt. TikTokers in which YouTuber Tanner Fox was scheduled to face Nick Austin and YouTuber FaZe Jarvis was scheduled to face TikToker Micheal Le. On March 18, LiveXLive announced a full card of YouTubers vs. McBroom feuded on Twitter with TikToker Bryce Hall in early March 2021, and a match was booked between them. The event sold 135,000 PPV buys, but was a commercial failure because it cost $20 million to produce but only generated between $6.5 milion to $10 million in revenue. The first two undercard matches were broadcast free of charge on social-media sites, and the pay-per-view was broadcast on LiveXLive. The event was promoted as the Battle of the Platforms by Social Gloves. Overall, Team YouTube defeated Team TikTok 6-1. In the co-main event, AnEsonGib defeated Tayler Holder via unanimous decision. In the main event, Austin McBroom defeated Bryce Hall via technical knockout in the third round. It was held on Jat Hard Rock Stadium in Miami Gardens, Florida. The co-main event was between YouTuber AnEsonGib and TikToker Tayler Holder. The main event was between American YouTuber Austin McBroom and American TikToker Bryce Hall. TikTokers, billed as Battle of the Platforms was a exhibition boxing event which featured YouTubers and TikTokers. Too Fab reports that during a podcast interview on No Jumper, Bryce Hall revealed the financial stake he has in this fight by saying "So, I'm getting 4% of pay-per-view sales, then $5 million as soon as I step in the ring, and then a $1 million knockout bonus.Hard Rock Stadium, Miami Gardens, Florida, U.S. He's 21 years old and has faced his fair share of controversy as well.īryce Hall has 13 million followers on TikTok alone, and Austin McBroom has racked up 17.8 subscribers on YouTube. The 28 year old vlogger operates The Ace Family channel and has been trolled for faking scenes and fabricating content to generate views.īryce Hall has been linked to his on-again, off-again relationship with fellow social media star Addison Rae, and initially started off on Miscal.ly and YouTube before migrating to TikTok to become one of its leading stars. Insider reveals that McBroom has been applying pressure on Hall to engage in a fight since 2020, and has a history of drama and controversy that has swarmed around him. The two have been jabbing at one another online, and egging each other on for quite some time. This is going to be a seriously big purse, and the hype is building, months in advance.Īll eyes are on McBroom and Hall as they prepare for their big fight night. Viewership is astronomical, and the international fan base of each social media star is a loyal one. This digital talent agent was the mastermind behind the production of the boxing match between YouTube stars Logan Paul and KSI, and if there's one thing he learned from that experience, it's that social media stars attract an unprecedented number of fans. He brings a lot to the table to ensure this event is as successful as possible. Every component of this singular moment is architected to be a larger than life spectacle and drive viewers across the planet through all social media platforms." The executive producer, Paul Cazers, has been quoted by The Sun as saying "This event is a perfect storm of celebrity, social media, technology, digital marketing, pop culture and, at the end of the day, good old Hollywood 101 celebrity and industry magic. This huge event is called Social Gloves: Battle of the Platforms and is being dubbed as "the largest PPV event in history." The big night takes place on June 5th, and will be available for paid viewing only.
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